Maintaining privacy in an increasingly globalized milieu as the internet, is not a very easy task to perform and in the other hand we have that social networks have been basically the latest innovation, which has affected more directly to users in this aspect (invasion of privacy).
Nowadays, one of the biggest issues that we found in the use of social media is the invasion of privacy in their users, which are increasingly uncomfortable with the level of access that all social network companies have to their information.
As with any other aspect of the security and protection of private information, is very important that the social media companies work on the development of new security protocols with the objective of protecting private information of their customers.However, most users of most famous social networks such as Google, Facebook, Twitter, Instagram, Foursquare, Pinterest, etc., are not aware about the risk that takes upload private information in these sites and in the other hand they become vulnerable to any theft of information. In this sense, is very important to work to raise awareness in all users and customers about the dangers they face when using social networks.
¿Why is so important to think about our privacy?
This question you have always to keep in mind, when you want to open an account in any social network and share your personal information, because after that you will be exposed in the web. While most of the users think in share information of their private life and socialize within social networks, their information may be being used by other people with bad purposes.
But some users exhibitionism has no limits, and the next level as far as exposure is concerned personal data came with the addition of Geo-location in social networks.With the boom of these networks in the new generation mobiles (iPhone, Android …) offers users the ability to display the social network the exact geographical point where they are at all times thanks to the GPS technology included on this type of mobile devices. Sometimes the parameters that control the activity in these applications are not very clear, and if you do not want to be tracked by satellites that fly over our heads, and that location is used with purpose not authorized by us, we must control these parameters to ensure that this does not take place, or control with whom we share so much information.
As an illustration of the problems that this technology can bring, imagine accepting a friend request from someone you do not know personally, if we don´t have properly configured privacy options in our profile and we are active users of the social network, that user could access all our movements and find out when we are in each location.Every instant message you sent through the mobile app, such as Facebook Messenger or others, could allow trace your current location on a Bing map because they have a pushpin corresponding to precise location. For this reason, we can say that social media sites are renowned for privacy invasion (Bever, 2014).
However, technology makes our lives more practical and easier but it’s important to make sure we’re not allowing it to completely invade our privacy. For this reason it’s important to be very careful about the information we store on our devices (cell phones, laptop, tablet, etc.). In this sense, we can say that in certain situations it might be better to use other ways of storing information—such as in a personal safe or safe deposit box—to make sure it remains private (Myhre, 2013).
Thus, we can find out that the primary problem is that users of social nets have not been trained on how to oversee their accounts in a smart and safe form by the providers of these social nets and also encourage its users to understand thoroughly all the terms and conditions of their service.
In addition to the above, I believe all suppliers must inform its users in a very objective, clear and open about the managing of their personal information. Should be provided easy and intelligible information about the impact of upload personal information on their profiles, security risks and possible legal access, as well as improve some online form of training users in onlie privacy.
Bever, L. 2013. We want privacy from the government, but we’re an open book on social media.[online]
Available at: http://www.theguardian.com/commentisfree/2013/jul/14/privacy-in-social-media-age [Accessed: 7 Mar 2014].
Myhre, J. 2013. Technology Is Invading Our Privacy. [online] Available at: http://www.dmnews.com/technology-is-invading-our-privacy/article/307471/ [Accessed: 7 Mar 2014].
Tnooz. 2014. Invasion of the privacy snatchers: How social media monitoring impacts consumer relationships [INFOGRAPHIC] – Tnooz. [online] Available at: http://www.tnooz.com/article/invasion-of-the-privacy-snatchers-how-social-media-monitoring-impacts-consumer-relationships-infographic/ [Accessed: 7 Mar 2014].